2020 is nearly here, but wall-to-wall gas vehicles are still there and it's not just inertia. All these new vehicles are also petrol. Tesla Model 3 is a hit and has overtaken 500,000 total registrations, but it's not so common in America. It's not the vehicle that will take big amounts of average American car buyers into the EV fold. The cost alone confines its attractiveness.
Why Are Americans Not Interested In EVs?
EVs are seen on average as exotic, strange vehicles. But Americans think it's not for them. It implies straying from a comfort zone that is critical. The gas car paradigm has been working for a hundred years now, it's working for them and that's nice enough. And many, on the manner to the shop, have vague, uninformed concerns of scope and running out of juice.
To put it another direction, Alan Ohnsman from Forbes believes, old habits are difficult to break. Ford's Cannis quotes an intriguing figure:
Forty-two percent of Americans think electric vehicles still require gas to run. That shows how little many Americans know about EVs. Or they think all EVs are basically a Toyota Prius.
However, the truth is the lack of curiosity. Most of them are simply not interested in EVs.
Weak Connection To Infrastructure
Sometimes charging facilities is taken up by the few who did the studies. They are typically interested in EVs but balk for practical purposes. For instance, if they reside in the town, they might not have prepared access to a plug at home. And they've got one point. This is still a enormous problem for the non-Tesla audience. While you charge mostly at home, there's still plenty of times you need to charge on the road. This can be a strong counterargument for those who are interested in EVs but have to charge outside their home.
Dealerships Are Not Helpful And Media Is Overeating
Dealers are aimed at shifting a bunch of gas engine vehicles. Dealerships are franchises in the U.S. That business model, which is 100 years old, intends to sell inventory. For traditional car retailers, this is a disincentive.
On one side, you have the press constantly hyping the big schemes of automakers for EVs (e.g., "the internal combustion engine is eventually dying") but on the other side, at retailers, you have the truth. Tesla plays well. But how about the rest of the industry, absolutely not. Just look at the Motors General. In August 2019, more than 20 years later, despite being the original pioneer with the EV1 in 1997, it still can't sell more than a thousand or so EVs.
Go to a lot of Chevy distributors and you will still see Bolts concealed behind a Silverados, Suburbans, Equinoxes, and Corvettes phalanx. Just not interested in purchasing loads of EVs are the business and its franchises. Car companies are great at discussing their great intentions for EVs, but so far, when it comes to producing them and selling them, making EVs near to commonplace will hold a critical mass.
Until there is much more business pressure (loads of appealing EVs on all store lists) and consumer pull, the only EVs that most customers will ever ride is the golf cart at their local country club.