Toyota kept its title as the world's most valuable vehicle company in a year in which just three automakers finished in the best 100 worldwide brand list, down from five in 2018 and six in 2017.
After Toyota, only Mercedes-Benz and BMW were included in the BrandZ High One Hundred Most Respected World Brands 2019 study, by market investigator Kantar Millward Brown, Automotive News reads. Ford and Honda made the list in 2018.
Toyota has been the number one auto company in twelve of the fourteen years the study has been conducted. Within the years it wasn’t No. 1 (2010 and 2012), it finished in second place.
Volkswagen was the sole auto company within the list to boost its valuation compared with last year, rising 20% on the year before. Porsche was the sole new entrant to the highest ten auto brands, replacing India’s Maruti-Suzuki at the tenth spot.
Staplehurst praised Porsche’s strategy, notably around electrification. “It’s an extremely exciting new entry. The Porsche brand has been doing loads of things right,” he said. Porsche is close to launching its initial full-electric automobile, the Taycan sedan.
BrandZ calculates whole worth beginning with the brand’s capitalization, and inbound at a component like profitableness and stockholder enthusiasm, similarly because the results of a world public survey influence client attitudes toward businesses.
The degree of affection for automobile brands differs from region to region. “South Americans appear to like their automobile brands most, particularly Toyota and Chevrolet,” Staplehurst same.
The most fair-haired automobile brand in Asian nations is Maruti-Suzuki, with AN index of 124 (where one hundred is that the average of all brands measured in India). Toyota gets the foremost high scores on the “love” index (in seven countries, together with the U.S.) followed by Audi (six countries, leading Europe).